Packages

LOGO PACKAGE

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Let's begin by identifying your brand. This process entails conducting an interview and completing a personification worksheet to elucidate your background, objectives, and target audience. It also involves analyzing your current materials and assessing your competitors' brand images, along with presenting visual examples of feedback. This critical research phase will steer future design work. 

The backbone of your business's visual identity begins with a comprehensive exploration and discussion of your preferences. After conducting thorough research and aligning with your vision, I will meticulously craft and refine ideas, presenting the top 2-3 logo concepts for your consideration. Each refined concept will be showcased through mock-ups, providing a realistic preview.

 Your preferred solution will undergo further refinement, resulting in (4) logo variations, including vertical and horizontal orientations, an iconic mark, and Wordmark. Additionally, you will receive (4) color variations, featuring full color, inverse, full black, and full white. The final set encompasses all necessary file types for your convenience.

VISUAL IDENTITY GUIDE

A 1 to 2-page document is included, featuring the logo user's guide with specifications. This guide is essential for print vendors and web designers/developers, ensuring the consistency of your brand colors across all applications. It provides CMYK, RGB, HEX Codes, and Pantone information. 

BRAND IDENTITY PACKAGE

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Let's begin by identifying your brand. This process entails conducting an interview and completing a personification worksheet to elucidate your background, objectives, and target audience. It also involves analyzing your current materials and assessing your competitors' brand images, along with presenting visual examples of feedback. This critical research phase will steer future design work.

The backbone of your business's visual identity begins with a comprehensive exploration and discussion of your preferences. After conducting thorough research and aligning with your vision, I will meticulously craft and refine ideas, presenting the top 2-3 logo concepts for your consideration. Each refined concept will be showcased through mock-ups, providing a realistic preview.

 Your preferred solution will undergo further refinement, resulting in (4) logo variations, including vertical and horizontal orientations, an iconic mark, and Wordmark. Additionally, you will receive (4) color variations, featuring full color, inverse, full black, and full white. The final set encompasses all necessary file types for your convenience.

Specifications for the colors in your logo, along with a complementary secondary palette, including CMYK, RGB, HEX codes, and Pantone references, are provided. 

Recommended brand fonts, with examples of usage. 

Shapes and lines, a distinctive style of photography or illustration, custom patterns, or other elements that enhance your brand's visual theme, making it uniquely yours. These are utilized in mock-ups to showcase how they can be applied and the visual impact they will have. 

We will craft brand patterns seamlessly integrated into the elements of your logo, enhancing consistency and fostering brand recognition.

A multi-page document that describes the features of your brand and ensures consistent communication. It includes the story behind the logo, rules of use, specifications for the logo, color scheme, typography, graphic elements, brand message, and any other elements unique to your brand. 

CUSTOM DESIGN PACKAGE

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Apart from the Brand Identity package, you will likely need marketing materials featuring your new identity. If you have an in-house designer, they can refer to the brand style guide created in the identity package while working on them. Alternatively, I can design them for you since I am already familiar with your brand inside out. Popular pieces include: 



Not all businesses require each item. After we talk, I can set up a custom package proposal that includes the exact identity package and marketing pieces you need.

FAQ

EK Design clients must start their brand identities from scratch to ENSURE every element is backed by strategy and research.


EK Design loves supporting small businesses, 

my Logo Design starts at 500 USD, 

the Brand Identity package starts at 1,500 USD and the 

Brand and Web Design Project starts at 2,000 USD. 

Total project cost depends on your branding needs. Payment plans are offered to selected clients.


Yep. Some designers charge extra for those, but I don’t, because it's all yours. You can have the native source files for all of your final pieces.


4. HOW LONG DOES IT TAKE TO COMPLETE A BRANDING PROJECT? 

Depending on the number of deliverables involved, it usually takes me anywhere from 1 -2 weeks for a logo project and 2-3 weeks for a standard brand identity package with a few additional pieces of collateral.


5. SO YOU PROVIDE PRINT READY FILES? 

Yes. Our Brand Identity Package is good for web/ digital and Print purposes. Some clients already have trusted print vendors they use and need print-ready files they can take to them.